On April 9-12 Trade and Economic Faculty of South Ural State University will hold X International Youth Festival of Advertisement and PR Communications “Green Apple”.
The participants of the Festival are Russian and foreign young people who are professionally or enthusiastically interested in modern marketing communications, advertisement and PR technologies. Within the framework of the Festival there will be presentations of students’ works, master classes and round tables with the leading practicing specialists of the region who are ready to share their experience and reveal the secrets of their mastership.
This Festival is the anniversary one. Green Apple used to be completely the students’ project though now it gets together hundreds of participants from different regions of Russia and foreign countries. It is already the third year when students from the USA, China, CIS countries, Moscow, Kazan, Yekaterinburg, Novosibirsk, Naberezhnye Chelny, Chelyabinsk and other cities of Russia take active part in the Festival.
“Opinion of the students of different continents, from America to China, concerning advertisement is also quite interesting in the context of widespread globalization of the society. The Festival demonstrates that advertising art eliminates the geographic boundaries and unites all the ad makers and creative and thinking people into one union”, - underlines Irina Y. Okolnishnikova, Dean of Trade and Economic Faculty.
Traditionally the advertisement festival is held within the whole week. Its intense program includes exhibitions, works contest, master classes of specialists in sphere of marketing communications, projects contest, students’ research conference, awarding ceremony and contest of advertising parodies.
This year Green Apple Festival will surprise its participants by new events like photo session “Heroes of Advertisement Epoch” and creative non-stop of Advertisement Academy.
The official sponsors and partners of the Festival are marketing and communication agency “Klyuchevye Lyudi”, partner shop of Artemy Lebedev’s Studio “Vsyako Luchshe” and ZAO “ER-Telekom Kholding”.
In the attached file you will find the updated program of the Festival. It includes the following: creative PR “Send me to the Himalayas”, development of advertising campaign in the format of guerrilla marketing, abracadabra-branding from Advertisement Academy, development and implementation of PR project “People VS Traktor” (on the example of 74.ru), formation of favored image as the direction of marketing activity of enterprise (on the example of “Gazpromneft Chelyabinsk”) and many other interesting things.
Do not miss out master classes with the best specialists in advertisement and marketing!
The hottest advertisement week of this spring starts on April 9!
More detailed information concerning the Festival you can find here http://vk.com/fest_greenapple
Contact telephone number +7 (951) 776 53 00.
Director of Exhibition Center "Science and Technologies of South Ural" Elena Kladova.