The Winners of 'SUSU - Smart University in a Global Market' Advertising and PR Project Competition are Unveiled

Summarizing and awarding the winners of "SUSU - Smart University in a Global Market" Advertising and PR Project competition organized upon an initiative of the Faculty of Journalism and the Department of Communication Policy were carried out in order to strengthen the competitive position of the South Ural State University on the global education market within the framework of the Project 5 -100.

The contest took place from February 1 to March 26. The works with the following categories were accepted for the participation in the contest: "Outdoor Advertising", "Internet Advertising", "Advertising Printed Products", "Video and Radio Advertising", and "PR Event". More than seventy applications and projects of the College of Technology of South Ural State University, the Faculty of Economics and Business, the Faculty of Chemistry, the academic branch of SUSU in Zlatoust, and the Faculty of Journalism were submitted for the competition.

The jury consisted of the Director of "Support Center for Youth Initiatives" Municipal Autonomous Institution of the city of Chelyabinsk Varvara Sycheva, Head of the Department of Marketing and Advertising of "Famian" Ltd. Real Estate Agency Anastasiia Usova, Head of the communication projects of "Art-Video" Ltd. (TNT channel) Oksana Fahreeva, as well as representatives of the South Ural State University - Dean of the Faculty of Journalism, Doctor of Sciences (Philology), Professor Liudmila Shesterkina; Head of the Department of Mass Communication, Doctor of Sciences (Philology) Lidiia Lobodenko; and Head of the Center for Information, Public Relations and Monitoring of SUSU Dmitrii Rudenok. Under the chairmanship of the Head of the Department of Communication Policy of SUSU Olga Anufrieva the jury summed up the results of the competition and the winners were presented with deserved awards.

Contest results:

1. In the category of Outdoor Advertising:

1^st place – Maltsev K.D., Romanova D.I.
2^nd place – Belitskaia O.A., Zablotskaia Ia.G., Sobol N.D.
Special diploma "For Humor in Advertising" - Gushin I.M.
Special diploma "For Creative Idea in Advertising" - Kochetkov V.O.

2. In the category of Internet Advertising:

1^st place – Lushkina L.Iu.
2^nd place – Demenkova Iu.D., Akulshin D.A.
3^rd place – Kochetkov V.O.
Special diploma "For Professional Excellence" – Kuleshova A.A. 

3. In the category of Advertising Printed Products:

1^st place – Golubeva O.A.
2^nd place – Churakova T.V.
2^nd place – Mashaber A.R., Konovalova A.V.
3^rd place – Mikla A.V.
Special diploma "For Ingenious Graphic Solution" – Balin E.A.
Special diploma "For Package Approach in Advertising – Belitskaia O.A., Zablotskaia Ia.G., Sobol N.D.

4. In the category of Video and Radio Advertising:

1^st place – Maiakova O.P., Bykov O.A.
2^nd place – Novikova A.D.
3^rd place – Izmesteva E.A.
Special diploma "For Creative Idea in Advertising" – Guseva E.A.

5. In the category of PR Event:

1^st place – Shigina A.A., Turchik P.A., Gromova M.A.
2^nd place – Lavrenko D.K.
3^rd place – Khidiiatov I.D., Maksimiva A.S.
Special diploma "For a Bright Idea in PR Promotion - Berdnikova N.D., Nurutdinova V.D., Suverneva K.A., Zakirov D.R.

The best design layouts and PR projects, that contribute to raising public awareness of target audiences about the South Ural State University as a global leader in the fields of supercomputing, engineering, natural sciences and human sciences, will be implemented in practice.

We congratulate the participants on their victories and wish them further success!